Gone are the days when you let the intern handle social media. By now, most people have realized that social networks are much more than a virtual business card. A well-managed presence on social networks opens a wealth of opportunities for marketing, customer retention, promotion, communication, market research and customer service.
Social media offers plenty of possibilities to expand your business and to put you one step ahead of your competition. To unleash that potential, a professional approach is needed. Researching and benchmarking, strategy development and the identification of suitable channels and content means going the extra mile, but it will pay in the end.